PR Internship: Burson-Marsteller

Harold Burson Summer Internship Program

The Harold Burson Summer Internship (HBSI) Program is a paid internship at one of seven U.S. Burson-Marsteller offices. Each intern is assigned to a client team or practice group. During the internship, students work closely with experienced industry professionals. HBSI interns are given the opportunity to work as a team member, while gaining valuable work experience. Colleagues from different specialty areas of Burson-Marsteller conduct seminars for interns each week. Interns are also grouped into teams where they work on a special HBSI project, which they present to a senior management panel for review at the conclusion of the internship. The summer internship offers an invaluable career-development experience that can often lead to an employment opportunity with us after graduation.

Burson-Marsteller, established in 1953, is a leading global public relations and communications consultancy. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 69 wholly-owned offices and 57 affiliated offices, together operating in 81 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP Group plc (NASDQ: WPPGY), one of the world’s leading communications services networks.

Application Deadline: Friday, February 20, 2009

Internship Application Procedure

For consideration, all applicants must submit the following as instructed by Friday, February 20, 2009.

Applications will only be considered once all requested electronic and hard copy items are received.

Internship Application Procedure
For consideration, all applicants must submit the following as instructed by Friday,
February 20, 2009. Applications will only be considered once all requested electronic
and hard copy items are received.
Step 1: Submit resume and cover letter online at www.bm.com. Cover letter should indicate location preference(s) and practice area(s) of interest. Please note that based on availability, your application will only be considered for one office location.
Step 2: After applying online, please submit the following items in hard-copy format:
• Official college transcript
• One writing sample, e.g., article for college newspaper, press release, short paper submitted for class, etc.
• An essay describing the skill sets and knowledge you gained while participating in extracurricular activities and
how you can apply your experiences to the workplace.
• One of the two essays described below:
1. A growing number of companies across different industries are highlighting their "sustainability" as a central part of the way they do business today. The challenge for customers, business partners, and the public is to know which of these companies really are showing leadership. What do you see as the key elements of being a sustainable corporation, and do you also see some risks when companies focus on what they are doing in this area?
2. Many observers see a growing role for Corporate Social Responsibility (CSR) leadership in advancing companies’ reputation. Do you think that’s accurate, and if so, what role should public relations play in an organization’s CSR efforts?
Step 3: Burson-Marsteller will provide summer housing on an as needed basis. If you feel you require housing, please submit an additional essay on how receiving summer housing would positively impact your internship experience.
Please note: All written submissions should be between 1 and 3 pages long, typed, double-spaced and paginated with your name in the upper right-hand corner of each page.
Please send all applications to: Internship Coordinator
Burson-Marsteller
230 Park Avenue South
New York, NY 10003-1566
Qualifications:
• An undergraduate student currently in your junior or senior year of college
• A cumulative minimum G.P.A. of 3.0 (out of 4.0) or equivalent
• Extracurricular activities that demonstrate broad intellect and creativity
• Strong writing and other communication skills
• An interest in communications, professional services and consulting
Practices: Locations:
• Brand Marketing Chicago
• Corporate Dallas
• Healthcare Los Angeles
• Issues & Crisis New York
• Marsteller: Design, Advertising and Interactive Pittsburgh
• Media San Francisco
• Public Affairs Washington D.C.
• Technology

www.bm.com